ICACT20220299 Question.1
Questioner: holdenhu1234@yahoo.com.tw 2022-02-14 오후 3:37:01 |
ICACT20220299 Answer.1
Answer by Auhor rna0415@g.skku.edu 2022-02-14 오후 3:37:01
Chrome  Click!! |
| What kinds of reliable matching algorithms were used between the influencer and the client ? |
That is our Future Goal. This paper is a basic framework that focuses only on 'communication' between the influencer and the client. We expect our work to be the basic foundation of various web platforms with various matching algorithms. What we are planning for this algorithm is, will analyze influencer's category through post hashtag data and caption data. So when the clients register the campaign by selecting a category, it will be recommended to related influencers. |
ICACT20220299 Question.2
Questioner: holdenhu1234@yahoo.com.tw 2022-02-14 오후 3:41:36 |
ICACT20220299 Answer.2
Answer by Auhor rna0415@g.skku.edu 2022-02-14 오후 3:41:36
Chrome Click!! |
| Could you please describe the mathematical models and algorithms for the recommendation mechanism in your proposed framework?
|
We are sorry for making you curious. This paper is a basic framework that focuses only on 'communication' between the influencer and the client. We aimed to propose a basic foundation for various influencer web platforms. What we are planning for the mathematical algorithm for future work. We are going to analyze influencers' categories through their hashtag data and caption data from the posts. So when the clients register the campaign by selecting a category, it will be recommended to related influencers. This recommendation logic will become our future work. |
ICACT20220299 Question.3
Questioner: tomayoon@ieee.org 2022-02-15 오후 12:31:42 |
ICACT20220299 Answer.3
Answer by Auhor rna0415@g.skku.edu 2022-02-15 오후 12:31:42
Chrome Click!! |
| First of all, thank you for the good research paper and presentation contents. I would like to know more about the research environment used in this study, and also in detail about the equipment & operating systems, development languages and software libraries you used. |
Thank you for your placement! Firstly about my physical research environment, I am currently in IoT lab in SKKU university. We were researching for the NLP-based BERT model and while we crawl Instagram data for training data, we found out that we could combine our research with a web platform. That was the start point of our work. Currently, our model has not been developed yet so we first proposed our blank platform that is ready to roll. We used Windows 10 and all of our web servers are embedded with AWS. For the front-end development, we used Javascript with using React.js framework. About Back-end, we used python with using Django framework. And for the Database, we used maria DB. I hope this answered to your question. |
ICACT20220299 Question.4
Questioner: muhammad.fasih@kaist.ac.kr 2022-02-15 오후 1:45:34 |
ICACT20220299 Answer.4
Answer by Auhor rna0415@g.skku.edu 2022-02-15 오후 1:45:34
Chrome Click!! |
| Hello. Thank you for presenting such interesting idea and the framework to support it. As you mentioned that the influencer marketing is growing and there are already thousands or even more influencers out there on SNS platforms, and they are already earning money. My question is that how will your platform be different from the methods that they are using already? Will it provide them enough benefits to shift to your idea? Thanks in advance. |
Thank you for asking such a great question! Yes there are a lot of influencer platform out there. We will need to dig into our future work. This work was mainly proposed from our main research, BERT model that categorizes influencer category well. Since our modeling process has not done yet so we've delayed it as future work. Our model will crawl and store influencer data from Instagram API and analyze influencer through training the data. We've mentioned about the matching algorithm and the matching algorithm will become the main difference compare to other platform. We are expecting BERT algorithm to analyze and recommendation algorithm will make distinct web marketing platform. |
ICACT20220299 Question.5
Questioner: honhonzone@gmail.com 2022-02-16 오후 10:19:21 |
ICACT20220299 Answer.5
Answer by Auhor rna0415@g.skku.edu 2022-02-16 오후 10:19:21
Chrome Click!! |
| The publicity of influencers will increase consumers' purchase intentions. Does your platform have a review mechanism to protect consumers from buying fake or poor-quality products? |
That is a great security question. Yet, we do not have any function for that unfortunately but, we are very open to research for the idea you have suggested! Thank you for the advice. |
ICACT20220299 Question.6
Questioner: yudhi.paramartha@undiksha.ac.id 2022-02-16 오후 10:26:02 |
ICACT20220299 Answer.6
Answer by Auhor rna0415@g.skku.edu 2022-02-16 오후 10:26:02
Chrome Click!! |
| Thank you for your presentation on the development of an interesting app. You have done a good work on developing such app that I believe have potential in the future. I would like to ask you a question. Have you done some initial evaluation for the app? I think simple usability study is good enough for initial evaluation. |
Yes we have done the initial evaluation. We are sorry we did not notify that on our paper. Our platform is now public and asked another evaluation group to test all over for the functional evaluation. We've also done a data processing speed evaluation for signing up. The speed matric is available but since we do not have a comparison baseline, we did not put in the paper. We will make sure to put the evaluation matric on the next work! Thank you for your advice. |
ICACT20220299 Question.7
Questioner: namacabale@gmail.com 2022-02-16 오후 10:33:50 |
ICACT20220299 Answer.7
Answer by Auhor rna0415@g.skku.edu 2022-02-16 오후 10:33:50
Chrome Click!! |
| Dear Author, you have a very good research. Is there an existing technology almost similar to your proposal that has been deployed in real world environment? What does it lack that your work specifically addressed? Thank you and stay safe.
|
This architecture is not intended to specifically compare with other platforms as it is intended to encourage web development as the basis for web platforms. Many platforms support influencer analytics, but our platform does not yet support that feature. To set this as a baseline, we want to develop an excellent model for analytics influencers to provide clients with an appropriate influencer profile. Thank you. |
