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For the background, We have to go through about three components; SNS, Influencer, and web platform.
SNS is as known as social network service.
It is a service that supports the creation of personal profiles and contents.
Through the service, establishing of a human network is possible that forming the relationship and communicate with other users
An Influencer is a new type of independent third-party endorser who shapes audience attitudes through the use of social media to promote brand
An Influencer web platform is strategic marketing platform that relies on companies investing in identified influencers to promote branded content for followers to drive brand awareness and purchase intentions. |