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This slide presents the thematic map, which may look complex, but it reflects the depth and rigor of the analysis conducted in this study.
The data was analyzed using thematic analysis following Braun and Clarke¡¯s six-step approach, selected for its suitability in interpreting complex behavioral and organizational phenomena.
Initially, 104 codes were generated through a combination of inductive insights from participant experiences and deductive concepts drawn from existing literature on AI adoption and emotional intelligence.
Through three iterative rounds of comparison and refinement, overlapping and unclear codes were consolidated into 42 meaningful codes, forming the final thematic structure.
The figure shown here illustrates the final two iterations of this coding process, demonstrating how the key themes emerged systematically from the data.
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