 |
The success rate S increases as еч increases, as previously shown. Here, we see that S ranges from 65.4% to 86.1%. When the
semi-manual method of approaching customers was employed,
there was a total of 34 successful upsells out of a total of
80 customers approached, giving a 34/80 = 42.5% success
rate. Hence, the utilization of a predictive logistic regression
model to predict customer upsell for any given value of еч
dramatically improves the success rate that was achieved using
the traditional semi-manual approach by at least 22.9%. The number of target customers selected for future approach for upsell is outlined in the last row of the table. We observe that this number decreases as increases, since the number of predicted outcomes is decreased. |
IEEE/ICACT20220017 Slide.16
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