ICACT20220299 Slide.17
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Thank you.
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ICACT20220299 Slide.16
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we concludes the presentation with the conclusion.
This paper provides the architecture of an SNS Influencer Marketing Platform.
The proposed platform provides communication between influencer users and client users within the cloud-based SNS Influencer Marketing Platform.
As a future goal, in order to increase commercial benefits by attracting users, we will develop efficient matching algorithms between influencer users and client users through machine learning.
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ICACT20220299 Slide.15
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For the SNS Influencer Marketing Platform implementation, we used the javascript framework, React.js for building a front-end server, the python framework, Django for building a back-end server, and AWS for building the templates in the Cloud environment.
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ICACT20220299 Slide.14
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In this section, we are going to discuss the implementation
The figure shows the actually implemented SNS influencer web marketing platform. As shown in the figure, the client (i.e., company) posts the campaign to be advertised, and the influencer applies for a campaign suitable for them among the posted campaigns. Again, the client selects a suitable influencer from among the influencers who applied for his/her campaign, and the selected influencers advertise the selected campaign items on their SNS.
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ICACT20220299 Slide.13
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In this section, we are going to describe the functional diagram of the SNS marketing platform.
1 Users are divided into client users and influencer users. Client users register campaigns, and influencer users apply for the campaigns registered by clients. The data then goes through a web browser to the front-end server.
2 Campaign data received from the front-end server is transmitted to the back-end server via REST-API.
3 Data transmitted from the back-end is sent to the database by the query.
4 The database returns the requested data to the back-end as a response.
5 The back-end sends the received data from the database to the front-end via REST-API.
6 Finally, the front-end renders the received data to each user's web browser.
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ICACT20220299 Slide.12
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The Back-end of the proposed architecture is equipped with REST-API and several components : URLs, Serializer, models, and rest API.
URL is a universal resource locator that routes requests to either endpoints or targets. That is, the URL forwards the request to the appropriate endpoint.
Serializer is a translator that translates the structure of the model and components of the view into a Python data type.
View is the middle-ware that provides a user-interacting interface, which is a component with a defined logic to process a routed request. Through the view, data is filtered or edited according to the request.
A model defines the structure of the database.
REST-API is a set of HTTP-based communication methods where the front-end and the back-end communicate. In other words, it plays a role of manual guide for data processing. While the front-end requests the data, the back-end can understand the detailed request through REST-API.
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ICACT20220299 Slide.11
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In our architecture, there are 6 representing components; users, web browsers, frontend, backend, database and cloud.
Users in the architecture of the SNS Influencer Marketing Platform consist of client users and influencer users. The client users upload campaigns to the database in the platform. The influencer users promote campaigns uploaded to our platform.
A web browser shows users data written in (HTML) from the front-end.
When users access to the cloud web server, this web browser is used.
The Front-end is a framework that displays in a web browser with a user interface. It allows consumers to send requests data to the back-end with REST-API.
The back-end is a data processing bridge between the front-end and the database. Through this process, the back-end delivers intents to the front-end.
Cloud is a virtual environment server that allows consumers to access the service over the Internet. In other words, through the cloud, consumers can access the SNS Fluencer Marketing platform.
The database is the data storing place in the proposed platform. That is, the database is a storage that stores consumers' data safely and provides the data when consumers needs.
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ICACT20220299 Slide.10
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Our platform consists of split servers; frontend server and backend server for individual roles.
The front-end can forward a request from users (i.e., a client or an influencer) to the back-end and display data to users.
The back-end transfers the request from the front-end to the database. Then the back-end delivers the data from the database to the front-end.
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ICACT20220299 Slide.09
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Now we are going for the Design.
The figure you are looking at is the overall design of our architecture, SNS influencer marketing platform. For this section, we are going to discuss its components and systems of it.
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ICACT20220299 Slide.08
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Our contributions are listed as follows:
We designed the framework of web platform that shows mutual communication between influencer users and client users.
We implemented SNS Influencer Marketing Platform that lets service consumers to request marketing services based on their intents. This architecture can quickly provide service consumers with the appropriate data processing services through the back-end.
We implemented the communication method using REST API between the back-end nodes with the cloud-based server. The implementation of REST-API provides dynamic web services to consumers based on efficient data transfer.
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ICACT20220299 Slide.07
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Then what is our Goal? What do we aim specifically?
We target to design a web architecture that provides mutual communication between a client user and influencer user for the promotion.
A client user is a group who requests the brand.
Through this network, reliable matching between the influencer and the client can be provided.
We also introduce the detailed architecture system and components for various web platform development that can be encouraged.
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ICACT20220299 Slide.06
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So, what is our motivation?
Our motivation is that, since there are enormous scales of influencers all over the world and despite this distribution, influencer marketing is expected to accelerate because there is no spatial constraint.
In addition, the Influencer marketing platform is not very familiar yet.
Therefore, to satisfy this demand, we motivated to provide an SNS influencer marketing platform.
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ICACT20220299 Slide.05
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So we've run through the background components of our paper. The next part is a paradigm of the paper, what is going on?
The data is from the tomoson which we referred to as a background investigation resource.
It says the growth of the influencer marketing platform market has achieved 74% growth success over the past two years, and the return on investment is 6.5 times higher than the average, which is a marketing method with strong growth potential.
In addition, the customer base is more than 7 times closer to influencers than celebrities, which can be said to be, the influencer platform market is the most effective online marketing method for creating new customers.
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ICACT20220299 Slide.04
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For the background, We have to go through about three components; SNS, Influencer, and web platform.
SNS is as known as social network service.
It is a service that supports the creation of personal profiles and contents.
Through the service, establishing of a human network is possible that forming the relationship and communicate with other users
An Influencer is a new type of independent third-party endorser who shapes audience attitudes through the use of social media to promote brand
An Influencer web platform is strategic marketing platform that relies on companies investing in identified influencers to promote branded content for followers to drive brand awareness and purchase intentions.
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ICACT20220299 Slide.03
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As of Intro, we've got a background, paradigm, motivation, goal, main idea, and contribution.
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ICACT20220299 Slide.02
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For the contents, there are intro, background, design, implementation, and conclusion.
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ICACT20220299 Slide.01
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Hello everyone, my name is Mose Gu and I am going to introduce our work, "SNS Influencer Marketing Platform for Market Advertisement of Small-Sized Business Runners" for ICACT 2022.
I have worked with my lab member, Jinyong Kim, undergraduate student Yunbo Shim, and my professor Jaehoon Jeong.
Our presentation today is about a detailed web architecture that we actually implemented. Our web platform is a dynamic web service that provides communication between clients and influencers.
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